Designing Wellness - Elevating Nordic Spas from Concept to Destination

This second publication in UPL1FT Consulting’s four-part research initiative explores the design, development, and investment potential of Nordic spas across Canada and internationally. While Part One established the role of Nordic spas in wellness tourism and regional economies, Part Two focuses on how design excellence transforms these facilities from functional amenities into destination experiences. Drawing on leading global precedents, this installment highlights spatial planning, architectural storytelling, and guest immersion as critical elements in delivering successful wellness infrastructure.